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er of NBA players are already in the
Nike’s latest performance basketball shoe, from concept Nike Air Max 90 Womens to reality, took about three years to put together.
Or 30 years, depending on how you count.
The Nike Adapt BB — a self-lacing smart shoe that can be controlled by a smartphone — gets released to the public on Sunday (next Monday, PHL time), a date that just happens to coincide with the NBA All-Star Game in Charlotte. It has a motor embedded within the shoe, a hefty $350 pricetag and wearers will need to give them some time on a wireless charging pad every couple weeks or so.
But Nike also insists that this isn’t just a Nike Air Vapormax Mujer gadget or gizmo for the feet, something techies and sneakerheads will get because of the coolness factor. It was also made with the baller — some of the world’s best ballers, to be precise — in mind. Even with the tech Nike Air Max 2017 Womens features, it weighs about as much as a more conventional high-end basketball shoe does.
“The footwear Nike Air Max 90 Mujer component of the design, it is intended and it is designed in the same vein as our highest performing basketball products,” said Jordan Rice, part of Nike’s smart systems team that made the Adapt happen. “So higher ability, high life.”
A small number of NBA players are already in the Adapt, including Boston’s Jayson Tatum, Nike Air Max 270 MujerDallas rookie Luka Doncic, the Los Angeles Lakers’ Kyle Kuzma and New York’s Frank Ntilikina. Some future NBA players have been exposed to it as well; the Duke men’s basketball team has given them a test drive.
“It’s a sneaker, it’s a good shoe,” Duke standout Cam Reddish said.Rice said it took almost three years from the concept of the Adapt to go from first drawing to first game, though others would insist the idea goes all the way back Nike Air Max Classic BW Mujer to 1989.
The self-lacing shoe was something that Nike developed at the behest of Nike Air Max 90 Femme those looking to add futuristic touches to “Back to the Future Part II,” released 30 years ago. In the film Michael J. Fox’s character, Marty McFly, pulls on a pair of gray Nike high-tops that light up and lace themselves at a touch of a button — purportedly the sort of thing that everyone in the world will be wearing in 20Nike Air Vapormax Femme 15.
Buttons on the side of the sole can adjust the tension of the laces, or how the shoe wraps around the foot. When synced to an app — with the highest level of security and encryption in mind — the colors of the shoes can be changed as well at any time at the touch of a phone.
The idea is to have a true custom fit for every foot. In time, the app could also collect performance data.
“What that could look like in the future is something that’s much more integrated with digital services but feels real time and feels Adidas Superstar Femme contextual,” Rice Nike Air Max 95 Womens said.
Nike has been in the self-lacing game before, coming out three years ago or so with shoes that Tinker Hatfield — the legendary Nike designer who came up with the concept seen in the movie — called E.A.R.L., or electro adaptive reactive lacing.
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